Tuesday 15 February 2011
Sunday 13 February 2011
Evaluation Question 7
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full?
Planning and preparation was important first of all, this added a foundation for the whole project, creating a guideline to follow. This consisted of storyboarding, drafting, organisation of locations, organisation of time, which actors were going to be used, costumes used and props used ...etc...
Post-production skills; using 'On Location CS5' and 'Premier Pro CS5' was quite simple once we got into it, in fact pretty enjoyable. Continuity editing, specific effects (fading, transitions, speed, freeze-frame, unlinking sound, use of sound, titles etc) were just a few of the stages we had to overcome while using these programs. It was handy that we left a few seconds at the start and end of each shot. The only problem was we did not firm / record enough footage, therefore, had to do a second shoot.
After this whole project the most important thing i have learnt is that it is the audiences opinion that counts the most, as there the ones who will determine the success of the film in its entirety.
Evaluation Question 6
Technology has been an important through out this process, from primarily making the final product, to getting the final product across to an audience.
In research and planning we created an 'animatic' we used a few forms of technology:
- Digital SLR camera
- Premiere Pro CS5 to make the slide show
- Youtube to upload the video on to
The blogging helped to keep track to which stage of the production we were at. Also gives material to refer back to, which helps to look back on what we have learnt through the overall process. The blogging also helped to produce a coherent presentation, this helps to keep the project in order.
Websites like Youtube have helped greatly to show the video to an stereotypical & ideal audience. This helps to review and analyse the final product in greater detail.
Without new technology lots of components to make this title sequence would not have been achieve in the quality it is in and distribution would have been difficult.
In research and planning we created an 'animatic' we used a few forms of technology:
- Digital SLR camera
- Premiere Pro CS5 to make the slide show
- Youtube to upload the video on to
The blogging helped to keep track to which stage of the production we were at. Also gives material to refer back to, which helps to look back on what we have learnt through the overall process. The blogging also helped to produce a coherent presentation, this helps to keep the project in order.
Websites like Youtube have helped greatly to show the video to an stereotypical & ideal audience. This helps to review and analyse the final product in greater detail.
Without new technology lots of components to make this title sequence would not have been achieve in the quality it is in and distribution would have been difficult.
Evaluation Question 5
How did you attract/address your audience?
We attracted target audience reviews through Blogger.com and Facebook.com, we created a group then invited friends into the group, asked them to review the videos then ask a number of searching questions like:
- Does the film have a realistic look, compared with action films in the mainstream at present?
- From the film could you figure out which character was the hero and which character was the villain?
- Is the film fast pace and have a high tempo?
We attracted target audience reviews through Blogger.com and Facebook.com, we created a group then invited friends into the group, asked them to review the videos then ask a number of searching questions like:
- Does the film have a realistic look, compared with action films in the mainstream at present?
- From the film could you figure out which character was the hero and which character was the villain?
- Is the film fast pace and have a high tempo?
This all contributed to gathering analysis and reviews for the final product, which helped to figure out positive and negative points about the overall production. At the end of the day no matter how much you have spent budget-wise and time-wise it is the audience who determine whether a movie is successful or not.
Evaluation Question 4
Action movies generally attract an audience of late teens and onwards, as the content expresses itself through:
- Violence
- Strong languages
- Scenes of a sexual nature
Males commonly are the ones who watch action films as it is testosterone fuelled. Testosterone can lead to aggression and by viewing an action film this can help release that aggression. These types of movies tend to have simple story lines and plots, therefore, easy to watch with out entering into much thought.
- Violence
- Strong languages
Evaluation Question 3
What kind of media institution might distribute your media product and why?
What do distributers do?
A film distributor is a company or individual responsible for releasing films to the public either theatrically or for home viewing (DVD, Video-On-Demand, Download, Television etc).
A distribution company that might distribute our media product are '20th century Fox' who are a huge distribution company, especially for action movies.
'20th Century Fox' have distributed some of my favorite action films such as Die Hard. Which is a great example for a successful action film. Its budget was around the figure of $110,000,000 which is average for this type of genre.
On its opening weekend it was shown in:
- USA (3,408 screens) making $33,369,559
- UK (458 screens) making £5,004,916
- Russia (562 screens) making RUR 90,472,831
- Brazil (367 screens) making BRL 3,033,794
- Other (275 screens)
If given the scenario, we would want to make the same amount as 'Die Hard' did through the distribution of our film. Screens USA, UK & Russia were the big spenders for this film therefore we would want to get our movie out to these countries.
The vue cinema is the largest theatrical cinema company in england, this is a prime example of who the distributing companies would aim to target, in order to promote the film to a wider audience. This will result in bigger bucks.
Tuesday 8 February 2011
Evaluation Question 2
How does your media product represent particular social groups?
Our movie is framed around the the theme action. The social groups that view action films are mainly male orientated, in gender terms. Therefore, action films generally use male lead actors, it is rare to see female leads. This is because action films tend to be a lot more physical, where heroes thrust into a series of challenges that requires physical feats, extended fights and frenetic chases. Women commonly get roles in action films where they have portray themselves provocatively and seductively.
Within in our video we tried to portray the physical elements to bring emphasizes to the fact it is an action film. Using male actors increased this portrayal.
Exactly how did different components that went in to making this final product create a particular representation of men?
- Editing: we shortened each of the movies clips to speed up the pace of the title sequence. This mirrors the editing in a stereotypical action film from the mainstream. Males generally have a short attention span, therefore, lose interest quickly and need fast cuts to create stimulus.
- Sound: within in the chase scene we heightened the intensity by adding fast paced music. This in return creates more distractions. If soft and gentle music was added it would not have the same impact.
- Mise en scene: This certain component does not apply to this question as we don't have access to an 'action setting / backgrounds', we had to use a location that we were able to have permission to use, in this case the woods nearby the Worcester sixth form college.
Our movie is framed around the the theme action. The social groups that view action films are mainly male orientated, in gender terms. Therefore, action films generally use male lead actors, it is rare to see female leads. This is because action films tend to be a lot more physical, where heroes thrust into a series of challenges that requires physical feats, extended fights and frenetic chases. Women commonly get roles in action films where they have portray themselves provocatively and seductively.
Within in our video we tried to portray the physical elements to bring emphasizes to the fact it is an action film. Using male actors increased this portrayal.
Exactly how did different components that went in to making this final product create a particular representation of men?
- Editing: we shortened each of the movies clips to speed up the pace of the title sequence. This mirrors the editing in a stereotypical action film from the mainstream. Males generally have a short attention span, therefore, lose interest quickly and need fast cuts to create stimulus.
- Sound: within in the chase scene we heightened the intensity by adding fast paced music. This in return creates more distractions. If soft and gentle music was added it would not have the same impact.
- Mise en scene: This certain component does not apply to this question as we don't have access to an 'action setting / backgrounds', we had to use a location that we were able to have permission to use, in this case the woods nearby the Worcester sixth form college.
The mise / background for 'Die Hard' title sequence.
As you can tell a considerable difference when comparing these two screen shots. Die Hard showing a large amount of special effects using all sorts such as explosives. However, ours on the other hand having a simple background, with nothing much happening.
Thursday 3 February 2011
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
The final product is very different in terms of production. For one, the opening sequence is very low budget and filmed without any special effects. As our genre of the title sequence is on 'Action', these are two large components that are missing from our groups media product. This certainly challenges whether it is an 'Action film' at all. The only way to disguise the title sequence as an 'Action Film' is the use of violence portrayed within certain scenes and the use of fast paced music in the chase scene (plus, the fact there is even a chase scene).
This is a compilation of screen shots from our title sequence.
This is a compilation of screen shots from 'Casino Royal'
As you can tell there is a vast difference between the quality of the two title sequences. Ours is very amateur and poor quality, due to not spending a penny on the overall production of it. Whereas, 'Casino Royal' had an enormous budget and by just looking at the quality of the graphics in the screen shots you can tell.
If we had the money and large resources to play with, I don't think we would challenge the conventions of a typical action movie.
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